Make sure that your website designer can handle your online messaging and visuals as well as build a website that works (a big ask, but not impossible)
I am in the fortunate position to be able to offer my clients a comprehensive online marketing service. I am a website designer with strong visual and writing skills which means that my approach to building websites is to build brand.
A website is a structural component to a marketing strategy. It’s the words and pictures that convey the message. It’s not good enough to simply fill a website with any old words and pictures and call it done. This might seem obvious, but unfortunately many website developers don’t have the skills necessary to create beautiful designs and write effective copy and many clients end up with websites that work but don’t work to move their customers to action. In fact, a bad website can do more damage than good.
My approach is to spend time learning about my client’s brand and helping them to determine an online messaging strategy. This strategy then guides my designs and ultimately determines the structure of the website itself.
Whether it’s a new business or an existing business that needs a new approach to their online messaging, I find there is great value in helping a business to answer some key questions about what they are trying to achieve. It’s also often a fun process that helps my client’s formulate great answers to common questions.